How to Do an SEO Audit as a Beginner And the Tools to Use

For the purposes of this guide, we decided the best approach is to provide tools that can perform specific functions, even though some might overlap in breadth and scope. As we explained above, this comprehensive SEO report includes everything you’ll need to know about your website or individual web pages. It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Google searches are based on an algorithm controlled by the company.

Competitive Analysis

• Use Google Search Console to see which pages get the most clicks from search.
• Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach.
• My favorite thing in Clearscope’s keyword research tool is the “Trending” tag.

Page speed is one of the most critical factors that affect a site’s visibility in Google — and it’s only grown more important with Google’s announcement of Core Web Vitals update and page experience. The most common mobile SEO issues typically come from limiting the mobile experience compared to desktop. Give mobile users a full experience, not just the parts of the desktop site that work OK on mobile. To help overcome the issue, I created a simple, easy-to-follow SEO audit template that lists every check you should perform to drive search performance. Accurate, reliable rank tracking with unlimited keyword capacity and competitive comparisons with rankings in 180+ countries.

SEO Services That Aren’t Cookie Cutter

You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics. They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.

Access the entire search landscape and uncover content opportunities with the largest and freshest keyword data set which covers 30+ billion keywords in 170 countries. Schedule monthly checks to catch harmful links before they tank your rankings. This tool shows you detailed performance data and actionable insights, which can help you identify areas that you need to improve. You could have the best content in the industry, but technical issues could still hold your rankings back.

Understand your competitors and monitor your SEO progress with custom reports. Think of internal links as creating pathways within your website. These pathways guide users to related content and help search engines understand your site’s structure and hierarchy. A well-planned internal linking strategy strengthens the overall authority of your website. The Seobility SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings. Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website.

Systematically checking indexing, technical performance, on-page SEO, and backlinks, helps you to address any issues before they affect your rankings. Implementing  practices makes sure your site remains competitive and well-optimized for search engines. Once enabled, the Search Atlas Otto SEO Tool conducts an in-depth audit of your website, examining technical SEO signals as well as strategic SEO factors.

Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines. • Relevance & format – does the title tag clearly describe the page content with a keyword included? Does the meta description provide a compelling summary or call-to-action?

You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is. It also gives you an estimate of what you need to do to rank for the keyword. These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy.

Okay, so you’ve verified that your URL is listed in an XML sitemap. Next, you want to ensure that search engines — all search engines — SEO Anomaly can easily find your sitemap files. Clearly communicating your SEO audit results to stakeholders is vital. Present the data in a clear, concise, and easy-to-understand manner.